Facebook is a forum for online, interactive communication. Over 90 million people in the world currently use Facebook to post information, share photos and provide key feedback via comments. When we research the answer to why use Facebook we need to explain the benefits of this huge communication community.
It can be used to wile away hours of time - playing fun apps, posting inspirational quotes and beautiful images, commenting on a huge range of topics, and it has the ability to distract the most intelligent of people, but the business use of social networking using Facebook can be powerful. This is because businesses using Facebook can potentially connect and interact with a massive audience.
For those businesses new to using Facebook for social networking the struggle has been around what can they possibly "post" that potential customers find useful. It can be difficult at first to begin the habit of "Facebooking" but the business use of social networking begins with the ability to connect and socially interact with your market. To form a relationship, whether business or personal, is all about the getting to know you and like you factor, and bigger still the trust you factor.
Once you build a list of "friends" that like you and trust you they will share this information with others.
The business use of social networking and why use Facebook for your business is because it has the potential to:
• Raise your profile globally • Raise your social interaction globally • Raise interest in your brand globally • Raise the roof!
When you use Facebook you can use your profile to highlight who you are and what you do so you can engage and interact with the right people. When you use Facebook to socially interact globally you can gauge what is happening in the market place by listening via comments to what your customers are posting. This enables you to predict what is happening in your market place far more effectively.
The business use of social networking will raise interest in your brand globally through daily communication. If you can spend 30 minutes every day learning about your market and posting information that is useful to them they will get to know you and your brand better. Better still, read all the comments available so you can make some serious connections.
Relationships are built on trust. The business use of social networking will help develop these relationships and help earn trust and therefore help you grow your business. Once you can teach your market something new, watch your credibility take off.
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