Nine Simple Methods for Integrating Email Marketing With Social Media

According to Robin Neifield at ClickZ, the integration of an integrated email and social network campaign begins with customer acquisition.

Give your customers a compelling reason to join your list, states Neifield, through use of coupons, discounts, and or unique content. Attract new customers with sound bytes or snippets which can easily be shared, posted and liked. Keep social media users in mind with your newsletters and blogs. Many of the auto responders have applications which are easily integrated into your messages. Keep in mind the small screen of the mobile user by designing messages to fit easily on the screen by using single not double column messages. Remember that the mobile user does not use the precision of a mouse but her less precise finger, so use finger friendly large buttons and urls for mobile customers to open and click with ease. Keeping the less precise finger of the mobile user in mind, be sure to include plenty of white space between links so that your call to action will not be missed. Be absolutely certain to include the call to action early in your message so that the mobile customer does not need to scroll down. Avoid unnecessary images and content that will waste valuable small screen space. And last, keep in mind that marketing for the increasingly mobile device oriented consumer begins with a couple of statements from Lyris: First that the mobile medium is "in the moment", is on the go, and "always on" as opposed to the stationary mediums of desk and laptops which are heavily oriented toward lengthier presentations. We must understand that the attention span of the consumer declines at about the same rate as does the size of the screen on which he views his messages. Social Networking - What Are the Advantages and Disadvantages?   Cost to Advertise on Facebook - You Might Find This Interesting   How To Combine Dental Recruitment With Facebook Style Networking   How Social Networking For Business Can Build A Team Atmosphere   LinkedIn: An Effective Tool for Finding a Job   The Type of Person That Social Media Privacy Is Best for in Every Situation