You are now fully aware of the usefulness of Facebook to your business. In fact, you have recently upgraded your fanpage to the Facebook timeline fanpage. However, you are still not getting the visits you desire. Now, you are asking yourself what else you can do to make your page more engaging. Worry no more. Below are few helpful tips to help improve the performance of your fanpage.
1. Improve your cover and your profile picture (Avatar as some would call it). These are the first things that your visitors will see. These are also among the few things that you can really customize, so make sure that you make it count. Design and choose your cover and profile picture carefully to entice people to like your page.
2. Update your page regularly. You can either speak your mind about recent events, share some relevant links or videos, which went viral or just greet your fans and wish them to have a great day. Your page should not stay idle for long as your fans will easily forget about your page. Besides, if the fanpage did not have any activity, it will not attract visitors and your network will not grow.
3. Stress your marketing campaigns. This may be a form of contest, an announcement or other promotional efforts. You can highlight the update by clicking on the star button at the upper right corner of the newsfeed. This will enlarge the news and will draw more attention. You can also pin the update. When you pin an update, the post will remain on top of your page. You can also use its campaign photo as your cover, for the meantime.
4. Encourage your fans to visit your other social media account by providing a link in your page. You can ask them to follow you on twitter or connect with you in My Space. Link your Facebook fanpage with other social media to help you generate more fans.
5. Add links to other customized fanpages tab for specific purposes. You can have a page for those who want to sign up for newsletters and other relevant information. You may also have a page specifically for customer queries and complaints.
The new Facebook timeline fanpage provides business owners with a refreshing way to manage their fanpage. Although it may simple, it needs careful analysis and decision making as attracting fans is not easy. The fanpage administrator must continue to work on making its page engaging. To serve its purpose, there has to be a regular interaction with fans as well as potential clients and customers.
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