Facebook has now gained importance even in the business world as entrepreneurs have discovered that it is a powerful tool to market their business. With a growing number of users worldwide, Facebook has become the IT place for marketing efforts. If you have several fans in your page, your catchy campaign can go viral in no time. And the best thing about it is that you will not need to spend a lot to attract viewers as your campaign can spread like wildfire, with the help of your fans, of course.
But how can you use a Facebook fanpage for your business?
Facebook has paid advertising; you can use that, or benefit from their site without paying a dime. The first thing you need is to create a page. Facebook timeline has actually made that easier. Timeline, if you are not yet familiar with it, is the new profile view of the Facebook account, including fanpages.
You can customize the timeline fanpages, but with certain limitations. If you have seen some pages, you will notice that all have similar sections. There is the cover, the profile picture, information (about), application and the actual timeline. If you want your page to stand out, it is essential that you pay attention to the things that can set it apart. This includes the cover, the profile picture and the information about the company.
The cover should be appealing. It is important that the cover represents your business well because this is the first thing that your visitors will see. If they like what they see, they will like your fanpage. If they do not, then they will just ignore it. Do not underestimate your profile picture too. Bear in mind that this is the image your fans will see when you post something. Try to make it fun or intriguing, something that would entice others to check out your page. Finally, fill out the needed information in the about section. If you are just starting, it would be best to give your fans the essential information about your business; its name, contact details, location and such. For the more established company, they prefer to write a simple yet compelling welcome statement.
Use your page wisely:
One of the magic of the Facebook timeline fanpage is that its fans can grow in numbers even with little effort exerted. But such growth will not last for long if the page remains idle. Make your presence felt by becoming active. Post updates, ask how your fans are or say something about your upcoming activities. You should also spend some time interacting with your fans. Facebook users will surely appreciate personal interaction rather than computer generated replies.
A Facebook fanpage can be a great tool for your marketing efforts. Find a way to make it most effective. Take your time when setting it up and take the necessary steps to attract more fans. Customization is a key to the success of your page. However, it is your personal interaction with your fans that will keep them interested.
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